Category: Economics, Finance & Marketing
eBook Details: Paperback: 476 pages Publisher: WOW! eBook (July 15, 2022) Language: English ISBN-10: 1838987142 ISBN-13: 978-1838987145 eBook Description: Empowering Marketing and Sales with HubSpot: Leverage HubSpot to reach your target audience with the right content and convert them into loyal customers Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you’ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes. This book will take you through steps to ensure...
eBook Details: Paperback: 456 pages Publisher: WOW! eBook (April 18, 2022) Language: English ISBN-10: 1803237198 ISBN-13: 978-1803237190 eBook Description: Automating Salesforce Marketing Cloud: Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resources Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what...
eBook Details: Paperback: 334 pages Publisher: WOW! eBook (December 28, 2021) Language: English ISBN-10: 1492085251 ISBN-13: 978-1492085256 eBook Description: Machine Learning for Financial Risk Management with Python: Algorithms for Modeling Risk Financial risk management is quickly evolving with the help of artificial intelligence. With this practical book, developers, programmers, engineers, financial analysts, risk analysts, and quantitative and algorithmic analysts will examine Python-based machine learning and deep learning models for assessing financial risk. Building hands-on AI-based financial modeling skills, you’ll learn how to replace traditional financial risk models with ML models. With this Machine Learning for Financial Risk Management with Python book, you will: Review classical time...
eBook Details: Paperback: 478 pages Publisher: WOW! eBook; 3rd edition (January 31, 2022) Language: English ISBN-10: 1803244283 ISBN-13: 978-1803244280 eBook Description: Mastering QuickBooks 2022, 3rd Edition: This third edition of the bestselling Mastering QuickBooks is updated for 2022 and now goes above and beyond the topics covered on the QuickBooks Certified User (QBCU) exam Handling the financial side of your growing business requires expertise. What if there’s an easier path to manage accounting and track profits? With Mastering QuickBooks 2022, Third Edition, you can build the perfect budget, simplify tax return preparation, manage inventory, track job costs, generate income statements and financial reports, and perform all...
eBook Details: Paperback: 1118 pages Publisher: WOW! eBook (January 18, 2022) Language: English ISBN-10: 1484274393 ISBN-13: 978-1484274392 eBook Description: Event- and Data-Centric Enterprise Risk-Adjusted Return Management: A Banking Practitioner’s Handbook Take a holistic view of enterprise risk-adjusted return management in banking. This Event- and Data-Centric Enterprise Risk-Adjusted Return Management book recommends that a bank transform its siloed operating model into an agile enterprise model. It offers an event-driven, process-based, data-centric approach to help banks plan and implement an enterprise risk-adjusted return model (ERRM), keeping the focus on business events, processes, and a loosely coupled enterprise service architecture. Most banks suffer from a lack of good quality data...
eBook Details: Paperback: 414 pages Publisher: WOW! eBook; 2nd edition (January 15, 2021) Language: English ISBN-10: 1800204043 ISBN-13: 978-1800204041 eBook Description: Mastering QuickBooks 2021, 2nd Edition: This second edition of the bestselling Mastering QuickBooks 2020 is updated and improved to focus on advanced QBO features, techniques for managing sales taxes, and budgeting and reporting best practices Intuit QuickBooks is an accounting software package that helps small business owners to manage all their bookkeeping tasks independently. This latest Mastering QuickBooks 2021, Second Edition takes you through the range of new features and updates available in QuickBooks Online (QBO). Creating multilingual invoices, tracking mileage, working with a cash...
